Playstation 2.0

Compte rendu

The era of one size fits all is ending ,

prévenient Michael Denny, responsable de Sony, présent au Games summit de Londres. Pour le porte-parole du constructeur japonais, la nouvelle génération de jeu sera 2.0 ou ne sera pas. Sony, comme l'avait déjà fait Microsoft, défend à présent une conception participative du jeu, où le joueur est aussi un créateur.

Millions of ordinary people are becoming amateur producers. They have an outlet for that content. Clearly their work is less polished than professionals but the intent is what is important. It is popular as we can see from the fact that five of the top eight online brands are based around user-generated content. We need to understand and allow user created content.

Michael Denny estime que la création de communautés prolongera la durée de vie des jeux.

Consumers in our demographic have an appetite for this content. We need to deliver something that is relevant to the mass market. Creative gaming is the future that is just beginning with personalization and customization that helps promote loyalty.